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Brand

Charcoal, gold, and a peak.

Apex Avery is not a teal product company. The identity is fiber construction: ink backgrounds, antique gold, bone type, and a nested-chevron mark.

Marks

Apex Avery logo lockup, gold peak mark with stacked wordmark
Primary lockup
Peak mark

Color

Ink

#0A0A0A

Charcoal

#121314

Antique gold

#C5A059

Bone

#F4F1EA

Type

Oswald

Display and wordmark. Condensed, all caps, industrial.

Source Sans 3

Body copy. Plain, readable, no product-UI roundness.

Files

Print stationery is not in this release. Company cards will be produced after the domain and company email are live.